A simple query in Google Trends to show how interest on IATA NDC has been growing since IATA started with the initiative in the year 2012.
– This is a live chart –
Google Trends is a “trend detection” tool provided by Google to display how search terms evolve in their search engine over time based on user’s interactions.
That’s a very moderate, disappointing, growth. On the other side I don’t think that people with interest in NDC would go and do a Google search but rather visit the IATA website directly.