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IATA NDC Interest over time

A simple query in Google Trends to show how interest on IATA NDC has been growing since IATA started with the initiative in the year 2012.

– This is a live chart –

Google Trends is a “trend detection” tool provided by Google to display how search terms evolve in their search engine over time based on user’s interactions.

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  1. That’s a very moderate, disappointing, growth. On the other side I don’t think that people with interest in NDC would go and do a Google search but rather visit the IATA website directly.