It has been a pleasure to participate in the recent Hamburg Aviation Conference discussing about NDC in a panel together with Susan Carter (Farelogix), Zdenek Komeda (Kiwi.com), Jason Bitter (Bravo Passenger Solutions), and David Friderici (IBS).
Let me introduce my recently founded new venture, AirGateway GmbH, a B2B company focused on enabling a new distribution model in the air retail industry.
This new model comes served by IATA and its API standard called NDC (New Distribution Capability). NDC is called to revamp the whole air travel retail industry, by challenging specially the dominating and pseudo-monopolistic role of GDSs during the last decades.
We are a proud engineering company, and our products will make a faster and lower-cost landing in the new model for our customers. Our first and core product will be a full-NDC aggregation gateway.
My views from the 10th Ancillary Merchandising Conference in regarding NDC deployment progress are, that given the industry dynamics and the lack of expertise of the airlines when it comes to huge-traffic APIs, NDC players would have to wait for big IT providers such as Farelogix and Datalex to provide NDC-enabled APIs for the big-named airlines to see real cases of the NDC distribution model on production.
This said, both IT providers are expected to do so before the end of the current year which is a reasonable time margin to get ready for NDC.
A recently released report by IATA throws this representative graph on the adoption tempo of the NDC (New Distribution Capability) standard by the airlines.
Let’s hope 2016 makes this numbers small for the sake of airlines distribution modernization.
After spending some months learning on the Air industry and very particularly focused on the NDC (New Distrubution Capability) standard, I’m excited to see first early-stage ideas that the blooming technology can bring into an industry which is very in the mood to be revamped from it’s roots, as we have seen along this year.
The Hackathon will be continued along the week by the IATA WPS, where the resulting ideas from the THack will be for sure a hot topic in the event’s conversation.