10th Ancillary Merchandising Conference

AncillaryMerchandisingConference

My views from the 10th Ancillary Merchandising Conference in regarding NDC deployment progress are, that given the industry dynamics and the lack of expertise of the airlines when it comes to huge-traffic APIs, NDC players would have to wait for big IT providers such as Farelogix and Datalex to provide NDC-enabled APIs for the big-named airlines to see real cases of the NDC distribution model on production.
This said, both IT providers are expected to do so before the end of the current year which is a reasonable time margin to get ready for NDC.

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